In the early days of Grüvi, non-alcoholic craft beverages were few and far between. The companies that had been established were lackluster and behind the times — and demand for something better was growing quickly.
As people who found ourselves drinking less alcohol, we were painfully aware of how limited the options were. Too often we'd be presented with the choice of sugary soda drinks or plain water, neither of which felt celebratory or satisfying. So we set out to make the best non-alcoholic bevs on the planet for people like us, who weren't willing to settle for anything less.
And luckily, we got to do that alongside those we love the most. Working with your family isn't for everyone, but we know that we're stronger together — just like our community.
From packing boxes in our apartment to making award-winning, nationally-recognized craft beers and wines, we've come a long way in the last few years. But it hasn't been without its challenges and we absolutely could not have done it without you.
So here's to everyone who considers themselves a member of the fam. Let's raise a glass together and say cheers to what's ahead — a future with a lot more joy and a lot less compromise.
Let's all raise a glass,
To the daring thinkers and independent drinkers,
Trailblazers and vibe-raisers,
Those who proudly call their own shots—and we're not talking about at the bar.
To those who know that a confident "no" can feel better than a wishy-washy "yes,"
And who embrace their own curiosity to find more positivity.
You people—you're our kind of people.
At Grüvi, we write our own rules, too—
By creating non-alcoholic bevs that craft true enjoyment from real empowerment.
With award-winning beers and wines, you can find your kind of joy, your kind of way,
While striking a balance that's just your flavor.
Whether that looks like being sorta-sober, damp-dabbling, or never-ever,
You deserve a cooler filled with tasty choices, not consequences or compromises.
We're here to be your sidekick in finding your groove,
So you can bask in what makes you feel your best.
Maybe that's hanging out without hanging over,
Or unwinding without being undone.
No matter what your shade of a good time looks like,
With Grüvi by your side you can proudly go with your own flow,
Wherever it might take you.
Cheers to that.
At Grüvi, we believe that success means more when it makes a positive impact. We care deeply about creating a better world for future generations, supporting our local communities, and holding ourselves accountable as a business. By prioritizing sustainability, giving back, and fostering inclusivity, we're turning our passion into purpose and proving that doing good can taste great too!
In 2023, we crushed our goals by transitioning 99.4% of our packaging to recyclable materials (up from 80% in 2022) and cutting our transport CO2 emissions by 25%.
Giving back is just as refreshing—we donated Grüvi to 40 charitable events and spent 430 hours volunteering in our communities.
