What is Dry January? Just a month-long challenge party that's centered on giving up booze (or cutting back) and living your best life.

This year, we’re focusing on one of the best things about drinking Grüvi: MORNINGS. Because when you skip alc for an evening, you’re a lot more likely to wake up the next day feelin’ fine af. And that AM workout class you signed up for last night? Crushed it.

Keep reading for more news on what's to come, as well as some tips and tricks for surviving thriving this Dry January.

With mornings in mind, we want you to “Wake up, be Grüvi” every single day in 2022. We'll show you our favorite ways to reset, refresh, and bring the good vibes, all month long. As an NA brand, we empower drinkers and non-drinkers alike to enjoy their nights without sacrificing their mornings.

Whether you are going full throttle on skipping booze for all 31 days or just looking to cut back a bit, we hope you take some time this month to focus on yourself and the goals you’ve set for the new year.

As we come off a long season of staying safe at home, we challenge you to pursue something a little out of your comfort zone in 2022. Been waiting to make your side hustle your main hustle? No time like the present! Tip-toeing around the idea of a half marathon or a big move? Take the leap, babe. You’ll be so glad you did, and we’ll be here to celebrate with you when you do!

Join Grüvi and Sober Curious author Ruby Warrington for a special workshop to supercharge your Dry January.

Whether you are doing a detox, are challenging yourself to take a month off booze, or are looking to make a sustainable shift in your drinking habits going forward, this interactive online session will give you valuable tools and insights to support you along the way.

Following an intro talk on what it means to be "Sober Curious", Ruby will guide participants through a selection of interactive exercises from her book, The Sober Curious Reset. Participants will also have the opportunity to get live coaching from Ruby during the session, and we'll also have ample time for Q&A.

The event will be held virtually on January 19th from 7-8:30PM EST. Register today and you'll be entered to win a signed copy of Ruby's book and a Grüvi variety pack.

1. Rely on a support system. You're going to want a support system, whether that's friends, family, a significant other, somebody who's going to support you and encourage you in making this change — somebody who's going to help remind you why you want to do this.

2. Find someone to do it with you. Whether it's your partner, a friend, or a family member, doing Dry January is easier if you're not doing it alone. Connect with someone that you can do it with, because it's good to have that encouragement and that motivation.

3. Write down your goals. Maybe you want to have more energy on the weekends, be more present with your family, be more focused at work, or focus on exercise. Whatever your reasons are for doing Dry January, you should write them down somewhere. Identify what your goals are so that on the days that it's tough to stick to your commitment, you can reflect back and think, "Maybe I don't want that drink because I want these things so much more."

4. Clear the bar (or swap in some NA options.) You don't have to pour it all down the drain, but see if you can store your bottles at a friend or family member's house for the month. That way, you won't be tempted to pour a drink just because it's there. But you don't have to go thirsty! Stock your fridge with Grüvi and stay sippin' all month long.

5. Keep yourself busy with alcohol-free activities. If you're used to meeting up for happy hours with friends or unwinding with a glass of wine each evening, you'll want to find alternatives that don't involve drinking. You can see if your friends would be willing to meet for coffee instead, or take a meditative walk to end your day.

Dry ≠ Boring. Don't believe us? Mix up a mocktail or two and you'll be ready to give up booze for good!